3 Steps to Make Amazing Videos for TikTok and Instagram
Three steps separate forgettable clips from scroll-stopping, viral-ready video. Here is the workflow Mat Mora uses on content that has earned over 100 million views.
- Pre-production: Plan before you film. A simple moodboard, a clear hook and a shot list save hours of editing and make the difference between random footage and a story that holds attention.
- Golden hour lighting: Shoot in the soft, warm light of sunrise or sunset. Good light flatters every subject and instantly makes footage look more professional than anything you can fix in the edit.
- Camera choice: The best camera is the one you have. A modern iPhone is more than enough, what matters is stable framing, clean audio and the first two steps above.