Creator Price Calculator

A free calculator that helps content creators work out fair rates for sponsored posts on Instagram, TikTok and YouTube. Enter your reach and the type of content, and get market-based pricing recommendations so you never under-charge a brand again.

How it works

• Pick your platform, Instagram, TikTok or YouTube.
• Enter your typical reach or follower count.
• Choose the deliverable, Reel, post, story, short or long-form video.
• Get a recommended price range based on current creator-economy rates.